Icon is a new company specialising in producing analytical software for the oil refinery industry. As with any new business it was vital for Icon to make an instant impact on the industry when it launched… which is why they turned to Fathom for help.
We wanted to make sure their identity portrayed the technical side of the business, as well as their more chemistry-focused work – which can include very specific tasks such as measuring molecules within a hidden pipe. So the identity we developed incorporates an icon that is both a flame and a droplet of oil or water. We call it the ’FireDrop’. With a strong use of yellow and black, it really stands out as a contemporary and striking design – while a clever use of foil refers to the glossy nature of oil.
Having developed Icon’s identity, we developed brand guidelines and templates and rolled the design out across their brochures. For; And as part of our 360 degree brand offering we designed and developed their new website. Visit the website that we have just launched as part of their new company and brand launch; www.iconscientific.com
“Our company was new, we had the products but not the presence. We were looking without much success for a company that could handle all the aspects of branding that a new company needs from GUI to websites, to product literature to advertising and exhibitions. Then we found Fathom and soon realised our search was over. Their ability to produce a new identity that fitted with the core of our new business as well as creating maximum exposure in our market was invaluable.”Sales & Marketing Director, Icon Scientific.
