AprilBoo privacy policy
Information we collect from you
Every time you register or order from AprilBoo.com we will collect certain information from you including your name, address, Email and billing information. We will also collect your Email address details when you sign up to receive Email updates from us.
Additionally, we collect information regarding your visits to and usage of our site including your IP address, geographical location, browser type, referral source, length of visit and number of page views.
Finally, we collect any information that you choose to send in your Emails or letters to us.
Cookies
Cookies are a small text file which is sent from a website and stored on your computer’s hard drive. This enables a website to "remember" who you are making it quicker for you to load the site each time you re-visit.
We use both Session cookies and Persistent cookies on our website. The Session cookies are used to keep track of you whilst you navigate the website and are deleted when you close your browser. Whilst the Persistent cookies enable our website to recognise you when you visit and will remain stored on your computer until deleted, or until they reach a specified expiry date.
AprilBoo uses Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. Google will store this information. Google's privacy policy is available at: www.google.com/privacypolicy.html.
Our payment services providers may also send you cookies.
You can set your computer to reject cookies by changing your browser settings, please see www.aboutcookies.org for more information. This may, however, have a negative impact upon the usability of this website.
What we use your information for
At AprilBoo the privacy of our customers and visitors is very important to us. Therefore, we will not disclose any information about you to third parties except for the purposes of providing you with a service to fulfill your order, such as – arranging for your items to be delivered to you, carrying out credit and security checks, contacting you about your orders or where we have your express consent.
In addition we may also use and analyse aggregated data about users of our site, sales patterns and other statistical data to improve, develop, administer and support our business. It will not be possible to identify individuals from that aggregated data.
We may occasionally contact you by Email to update you on our latest products, news, special offers, ask for the views on our services and to update you about important changes to our website or our services.
If you change your mind and wish to opt out of receiving marketing communication please Email our Customer Care to advise us of this.
Disclosure of your information
We may disclose information about you to any of our employees, officers, agents, suppliers or subcontractors as is reasonably necessary for the purposes set out in this privacy policy.
Additionally we may disclose information about you if we are required to do so by law, in connection with any legal proceedings or prospective legal proceedings. Also to establish, exercise or defend our legal obligations including providing information to others for the purposes of fraud prevention and reducing credit risk.
In the event that AprilBoo.com is sold, merged or enters into a joint business venture with another company your information may be disclosed to our new partners or owners.
Except as provided in this privacy policy, we will not provide your information to third parties.
International data transfers
Information that we collect may be stored and processed, in and transferred between, any of the countries in which we operate in order to enable us to use the information in accordance with this privacy policy for example to fulfill your order.
Information which you provide may be transferred to countries including the United States, Japan, and other countries which do not have data protection laws equivalent to those in the European Economic Areas (EEA).
We will do our very best to protect your information. Unfortunately, data transmission over the Internet is not completely secure and we cannot guarantee the security of data sent over the Internet.
Security of your personal data
Keeping your information secure is very important to us. Therefore, to prevent the loss, misuse or alteration of your personal information we will take reasonable technical and organisational precautions, including storing such information on secure password protected servers and ensuring that all electronical transactions with you are encrypted using SSL (Secure Socket Layer) encryption, the standard in Internet security.
You are responsible for keeping your password and user details confidential. We strongly recommend that you keep this information safe and do not use the password memory function on your browser that could allow others using your PC to access your personal details.
We do not hold financial information such as credit or debit cards on this site.
Policy amendments
AprilBoo may amend this privacy policy from time-to-time by posting an updated version, and where appropriate, we will notify you of any changes by Email. We advise you to check this page on a regular basis to ensure you are familiar with any changes.
Third party websites
This website contains links to other websites. If you follow a link please be aware that they have their own privacy policies and procedures for which we accept no responsibility or liability. Please read these policies before you submit any personal information to these websites.
Your rights
Please let us know if the personal information which we hold about you needs to be corrected or updated by Emailing our Customer Care.
You may instruct us to provide you with any personal information we hold about you. Such requests are subject to the payment of a £10.00 fee to meet our admin costs.
If you do not wish for your personal data to be used for marketing purposes please Email our Customer Care to opt out.
Contacting us
If you have any further questions about this privacy policy or our treatment of your personal data, we would like to hear from you. Please contact us -
By Email at: CustomerCare@aprilboo.com
Or, by post at:
AprilBoo.com
Department 332
89 Commercial Road
Bournemouth
Dorset
BH2 5RR
UK