Frankie B
Daniella Clarke, creator of denim line Frankie B., world famous for popularising the shocking “how low can you go” hip hugger is responsible for creating the low-rise craze and putting a spotlight on the premium denim market. The Frankie B. brand has grown across the globe and remains as much of a wardrobe staple today as when it was first launched. In fact the brand is best known amongst its jean fans as an addiction - most Frankie B. owners collect pairs and, on average, have more than 15 different styles!
Daniella designs for women like her; laid back, feminine and confident - with a bit of an edge; and she creates clothing that encourage women to feel alive, stylish and unique. Always inspired by what's next on the fashion landscape, Daniella never forgets the classics that have made Frankie B. a "go to" among fans like Sienna Miller, Charlize Theron, Mischa Barton, Eva Longoria, Fergie and many others.
